Online, Radio/Television broadcast.

In today’s digital age, it is crucial for organizations to have a strong online presence to effectively communicate their mission and activities to a wider audience. The use of various online platforms such as social media, websites, and email newsletters has made it easier for organizations to share information and engage with their audience.

HAPI, a disability-focused organization in Nigeria, has taken advantage of this trend by increasing the frequency and quality of its online content. In 2022, the organization made a conscious effort to broadcast all its activities on various online platforms such as radio, television, Facebook, Twitter, Instagram, and other social media platforms. This approach has helped to keep the general public informed about the organization’s development and activities.

The success of this approach has led to recommendations for further improvements. One of these recommendations is to increase the frequency, quantity, and quality of content on HAPI’s website to attract more visitors and keep them engaged. This can be achieved by creating and publishing more engaging content such as articles, infographics, videos, and photos that align with the organization’s mission and values.

Another recommendation is to focus on improving HAPI’s search engine optimization (SEO) to increase its local and global ranking. This can be done by optimizing the website’s content, using appropriate keywords, and improving the website’s technical aspects such as load speed and mobile responsiveness. By aiming to be ranked among the top 50,000 sites globally and top 500 locally, HAPI can increase its visibility and attract more visitors to its website.

Furthermore, HAPI aims to be ranked among the top 10 NGO websites in Nigeria and 10,000 on a global scale. This can be achieved by developing a comprehensive online strategy that focuses on increasing engagement with its target audience and building a strong brand image. By consistently publishing high-quality content and engaging with its audience on social media, HAPI can build a loyal following and increase its influence in the NGO sector.

Finally, HAPI aims to increase its global reach by targeting internet users outside Nigeria. This can be achieved by translating content into different languages, partnering with international organizations, and targeting specific demographics that align with the organization’s mission. By increasing its global reach, HAPI can raise awareness about disability rights and advocate for the inclusion of persons with disabilities on a global scale.

In conclusion, HAPI’s decision to increase its online presence has been a great success. However, there is still room for improvement, and the organization has set ambitious goals to increase its visibility and influence both locally and globally. By consistently publishing engaging content, improving its SEO, and increasing its global reach, HAPI can continue to make a positive impact in the disability sector and beyond.